BEAUTY

Usability accompanies beauty, and beauty leads to usability.

The term "beauty of utility" (Yo no Bi) is connected to this sentiment.

It is a term advocated by Muneyoshi Yanagi, the founder of the Mingei (folk craft) movement, referring to objects that possess both functional utility and unadorned beauty.
We aim for the functional beauty encapsulated in this word.

Beauty.

This alone will not fill your stomach.

But as a craftsman, it is a point I absolutely cannot compromise on.

To feel that beauty every time you see it, and for it to generate happiness.
That is the meaning behind the handmade vessels created by yoshida pottery.

FEEL

After sight, touch.
Feel it for yourself.
That smooth sensation.

Pottery is basically almost entirely covered by a glass film called glaze.
This is why it can hold water.

Yoshida pottery vessels are smooth. Their pleasantness will be transmitted to your hands, and even more so when they touch your mouth, providing a comfortable sensation.

They are pleasant vessels.

WEIGHT

Everyone probably thinks that lighter vessels are better.
If they are light, the burden on your hands is reduced. However, their strength is weakened.

And they release heat easily.

We want to maintain warmth and coldness for as long as possible.

For that, a moderate thickness is necessary.

And I dare to question the sole emphasis on lightness.

People estimate weight from their experience and appearance.

That's the point.
I aim for it to be just slightly lighter than that perceived sensation, but essentially as heavy as possible within that range.

That is my aim.

The sensation of weight also leads to treating things with care. To cherish a single vessel.

I want people to feel this too. Such thoughts are embedded in it.

USEFUL

Easy-to-use vessels.
This is the definition of vessels that frequently appear on the dining table.

They make anything you serve look good and delicious.

The fact that they can be used in dishwashers and microwaves cannot be overlooked.

Making the obvious available.
When a good cook becomes a vessel maker, this naturally happens.

GLOWING

Growth
You are the one who nurtures the vessel.

Yoshida pottery vessels have fine cracks in the glaze called "kannyu" (crazing). These are patterns formed when the clay and glaze used contract during firing, due to differences in their shrinkage rates. Works like ancient Chinese celadon, which were highly valued, are also famous for this crazing.
As you use them, colors soak into these cracks, creating a unique "landscape."

The landscape changes depending on whether the user is a coffee lover, tea lover, or Japanese tea lover, and it can also turn purple if vegetables with strong colors like eggplant are placed in it.
We hope you enjoy the landscape that emerges in this way.
If you prefer pure white and plan to clean it with bleach, it would be better not to choose these.
It's also not good for your health.

SAFETY

Safety
Is it safe?
One might think, "Since it's fragile, is it a vessel that's hard to break?" but here we are talking about the raw materials. While it's true that natural love is the raw material, it's also a fact that in ancient times, lead and other substances were used to enhance color.
Recently, research into lead-free materials has progressed, and results such as beautifully displayed colors have been observed.
Although, from a craftsman's perspective, I know that these materials are not used, is it truly problem-free? Regarding this, I requested an investigation and certification from a specialized institution.
Do lead and cadmium leach out when acidic foods are placed in them?
The vessels of yoshida pottery, from the Tajimi City Ceramic Design Research Institute, have received certification stating "Not detected."

"Not detected"

This certification was received on June 1, 2021.